Along with innovative products to suit the diverse needs of consumers, empowering the consumer is essential for business prosperity in the healthcare insurance industry. With ever increasing numbers of insurers and insurance products on the market, consumers need adequate information to make the important and personal choice of healthcare coverage. Insurers need to be proactive in providing a high level of service to both attract new consumers and retain membership.
Most carriers utilize some form of marketing activity to get in touch with customers... click here for the full blog post
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