Reaching out through Twitter: The Anthem Blue Cross and Blue Shield Story

It’s common knowledge today that social networking tools like Twitter and Facebook are fast emerging as effective marketing tools for many business-to-consumer companies. It is equally common knowledge that health plan carriers have generally been slow in embracing cutting-edge technology, especially web 2.0 tools, in their business processes. Among the few insurers beginning to tap into the benefits of social networks is Anthem Blue Cross and Blue Shield in Wisconsin... click here for the full blog post